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Growth Strategies Case Study
Case Title:
Microsoft's Net Strategy: The Business Model Makeover
Publication Year : 2006
Authors: Priyanka Ramgopal, Souvik Dhar
Industry: Development Tools, Operating Systems and Utility Software
Region: USA
Case Code: GRS0142
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Microsoft, the number one software company in the world, started expanding into Internet-based services from the mid-nineties onwards. The company launched a number of Internet-based services to take on its competitors. However, increasing competition from Internet-based service providers like Google and Yahoo! forced Microsoft to come out with a new strategy for its Internet-based services as well as a new business model. But the question remained whether Microsoft would be able to dominate the Internet-based services as it has been doing in licensed software since its inception.
Pedagogical Objectives:
- To highlight Microsoft's strategy regarding Internet-based services and its new business model
- To discuss whether Microsoft would be as successful in its Internet-based services as it has been in its licensed software business.
Keywords : Microsoft; Internet-based services; Growth Strategies Case Study; Net strategy; Google; Yahoo!; Netscape Navigator; Obsolescence of technology; Business model makeover; Windows Live; Advertising-driven revenues
Contents
:
Microsoft - A Brief History
Microsoft’s Net Strategy
The Business Model Makeover
Microsoft ‘Live’ Platform
Internet Explorer Usage Share
